Currently Browsing: content marketing

Everyone Else Is Interactive, So Why Aren’t You?
September 29, 2015

Everyone Else Is Interactive, So Why Aren’t You?

We talk a lot on this blog about needs. The Needs Of The Business You need content marketing. You need a web presence. You need a brand story. There’s a lot of…

Is Anyone REALLY Reading This?: Creating Content for Those “Boring” Industries
July 29, 2015

Is Anyone REALLY Reading This?: Creating Content for Those “Boring” Industries

It’s the question we’ve all asked ourselves as professional marketers and small business owners: is anyone actually reading what we put out there? When you’re the head of marketing for an “unpopular”…

You Can’t Do It All! That’s Why There’s Content Curation
May 22, 2015

You Can’t Do It All! That’s Why There’s Content Curation

When we talk about curated content we tend to rely on the Content Marketing Institute’s definition of the term: Content curation assembles, selects, categorizes, comments on, and presents the most relevant, highest…