Currently Browsing: Conciousness

6 Principles to Guide Your Conscious Marketing Campaign
November 23, 2014

6 Principles to Guide Your Conscious Marketing Campaign

You’ve seen the trend already: alternative energy cars, local farmer’s markets, fair trade coffee, etc. As consumers start to question what they buy and from where, brands are finding themselves called to…

Inception, Part 2: Inception Is Real
September 10, 2010

Inception, Part 2: Inception Is Real

What is advertising but a way to create a desire in us that we did not previously know existed, for a product or service the advertiser wants consumers to buy?  Alternatively, it…

Can blogging make you a better person?
July 19, 2010

Can blogging make you a better person?

I can hear the collective “Ughh” uttered by some people (likely those who don’t blog) who think blogging is an exercise of egotistical self-importance.  True, by definition blogging is public self-expression.  But…