Atlantic Street Capital

  • Atlantic Street Capital
  • Atlantic Street Capital
  • Atlantic Street Capital

Client:
Atlantic Street Capital

Services:
Website Design
Content Creation

Atlantic Street Capital is a leading private equity firm with a strong track record of turning around companies and unlocking value.  However, their website at the time was serving the purpose of fundraising, and therefore targeting LPs and not investment targets – family owned and entrepreneurial businesses.

MediaNosh helped reposition Atlantic Street online via a website redesign and complete content overhaul in order to better market themselves as a firm that is a unique builder of businesses.  This resulted in a more engaging site with targeted messaging that highlights its partnership approach with companies, collegial team members, and its distinctive value-adding capabilities. Thus, the redesign helped enhance the firm’s interface with, and appeal to, its target audience, define its brand online, and drive its ultimate marketing objectives.

In addition to copywriting, we created: a sleek, new, search engine optimized design, a navigation that maximizes user experience, a curated business owner’s navigation to address the needs of their primary audience, and downloadable site content PDF for use as marketing collateral.  We also implemented a robust content management system (CMS), together with video training tutorials that allow administrators to easily maintain the site on their own going forward.